четверг, 20 сентября 2012 г.

AirTran Airways and Orlando/Orange County CVB Partner With 'Orlando Makes Me Smile' Plane. - Marketing Weekly News

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI), and the Orlando/Orange County Convention & Visitors Bureau, Inc. (OOCVB) recently unveiled a new look for one of AirTran Airways' Boeing 717 aircraft. The specially marked jet sports the OOCVB's latest marketing campaign slogan, 'Orlando Makes Me Smile.'

The customized aircraft celebrates AirTran Airways' partnership with the OOCVB to promote travel to the city, one of the world's top destinations. The aircraft will travel throughout the United States sporting the logo for up to six months.

'To honor AirTran Airways' partnership with the OOCVB, we have placed their 'Orlando Makes Me Smile' logo on the side of one of our aircraft,' said Tad Hutcheson, vice president of marketing and planning for AirTran Airways. 'By partnering with them, we hope to encourage more of our passengers around the country to visit Orlando, where AirTran is headquartered.'

AirTran Airways and the OOCVB have been partners for years and have collaborated on several other key initiatives to promote Orlando, including a specially designed aircraft for last year's campaign, 'Say Yes to Orlando.'

'The 'Orlando Makes Me Smile' message has been embraced worldwide and represents one of our destinations greatest assets, the lasting memories that make visitors smile. I'm excited for this opportunity with AirTran Airways and truly believe that Orlando's greatest story is the combination of experiences at a great value that provide smiles to all ages,' said Gary Sain, president and CEO of the OOCVB.

The OOCVB is the official branding, sales and marketing organization for the Orlando area, responsible for generating brand awareness, increasing travel to the area and booking conventions and meetings. For more information, visit orlandoinfo.com

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE:AAI) and a Fortune 1000 company, has been ranked the number one low cost carrier in the Airline Quality Rating study for the past two years. AirTran Airways is the only major airline with Wi-Fi on every flight and offers coast-to-coast service on North America's newest all-Boeing fleet. Its low-cost, high-quality product also includes assigned seating, Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com/.

Keywords: AirTran Airways, Advertising, Airlines, Leisure, Marketing, Satellite Radio, Sports, Transportation.

среда, 19 сентября 2012 г.

PLANE CRAZY!; WRU saddled with a six- figure bill by Welsh rugby tourists.(News) - South Wales Echo (Cardiff, Wales)

Byline: Gavin Allen and Rebecca Lees

THE Wales rugby team are flying off 24 hours late and leaving a trail of big bills behind.

As confusion reigns over who will foot the bill for the latest Welsh rugby fiasco it has emerged that players might have to pay a share of additional costs estimated to be around pounds 150,000 after their threatened strike delayed their flight to New Zealand.

The whitewashed Six Nations team has been branded a laughing stock after yet another crisis ahead of its World Cup warm-up test series.

Players finally joined management members on a Heathrow-bound bus yesterday morning after former Wales captain Scott Quinnell met them for crisis talks in a motorway service station.

But it was too late, as the delay, combined with heavy motorway traffic, stopped them from reaching the airport in time. Despite the embarrassment, players appeared to be in a jovial mood after being put up in the costly Renaissance Hotel near Heathrow.

Some squad members were seen laughing and chatting in the hotel bar in the early hours of this morning, and they seemed in a good mood sitting down to breakfast after an early morning training session. Players ate breakfast in the bar, while members of the management team opted to eat in the restaurant.

Waiting media were told no comments would be made until a press conference due to take place late morning.

The fiasco leaves the already cash-strapped WRU with a bill easily running into six figures. As well as the cost of 38 unused Business Class tickets, believed to stand at pounds 1,200 each, the additional hotel costs will have to be met. Further expense will be added with this morning's press briefing in the conference room, where hire charges start at pounds 1,000.

The team are due to finally fly to Auckland later today, but the delay gives coach Steve Hansen one day less to prepare for the first clash against Australia in just under two weeks' time.

Hansen has admitted that confidence in the squad has reached rock bottom, but is still adamant the team is heading in the right direction.

``I think confidence-wise it can't get any lower,'' he said.

``But the guys are starting to believe in what they have to do and they know the wins will come if they put the performances in.''

'WHO'S GOING TO PAY?'

Student Hayley Law, 19, of Pentrebane, Cardiff: ``Who is going to be paying for all this? As long as it's not the taxpayer I don't care. But it's all a bit petty.''

Sales assistant Neil Deek, 23, from Ely, Cardiff: ``They've got no money so this is a waste of money. They don't deserve more pay the way they're playing.''

Terence Bishop, 63, of Canton, Cardiff: ``Bad management, I blame. When you get a job you ask how much you are going to be paid. I don't blame the players.''

Sociology of Sport lecturer Tim Lewis, 43, from Thornhill, Cardiff: ``Putting aside all the disunity the bottom line is we're years behind all the major nations.''

Warehouse worker Emilio Basiletti, 35, from Caerau, Cardiff: ``I think we're better off sticking with football. Leave rugby to England.''

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Plane sailing for all home buyers; HOMES ROUND-UP.(Features) - Daily Record (Glasgow, Scotland)

Merchant Homes is offering buyers at its Woodland Gait development an exclusive bonus - use of a private boat to enjoy the marina at Inverkip.

Buyers of a beautiful four or five-bedroom detached villa can make the ultimate use of their locale with their own Mariah sports boat courtesy of Merchant Homes in conjunction with local specialist supplier, Stirling Marine.

Linda McLuskie, of Merchant Homes, said: 'Woodland Gait is a very special development and merits a special incentive like this.'

Not only is Woodland Gait's location spectacular - it is also convenient, with Glasgow just 40 minutes away by train and a primary school a short walk away. Prices start from pounds 325,000 and the Ash showhome will give buyers a taste of the luxury lifestyle waiting in each of the properties.

The Woodland Gait showhome is open Thursday to Monday, 11am-5.30pm. Call 01475 529 915 or the sales hotline on 0141 420 2026. Or try www.woodlandgait.com/boat. For families looking to move to the suburbs and maximise their budget, the latest star-buy at Taylor Wimpey's The Grange in Summerston is bound to catch their eye.

The impressive four-bedroom detached Maple is on sale for just pounds 259,995, and a part-exchange deal makes it even more accessible.

With 70 four-bedroom detached homes on Blackhill Road in Summerston in the north-west of Glasgow, The Grange offers the balance of country-living with the city just a short commute away.

The impressive showhome area consists of the Rowan, the Spruce and the Maple - each one boasting a luxurious four-bedroom detached home from the Woodlands collection. Stylish and contemporary interiors create a warm and unique welcome in each one of these properties.

Kirsty McGill, sales manager for Taylor Wimpey West Scotland, said: 'To get our customers on the move, and make the whole process as stress-free as possible, Taylor Wimpey offers a superb range of incentives at The Grange that can be tailored to an individual buyer's requirements. Visit the showhomes and we will explain how making that move might be easier than you thought.'

The showhomes at The Grange are open Thursday to Monday from 10am-5pm, and prices range from pounds 235,000 up to pounds 310,000. For more information telephone 0845 026 5312 or visit www.taylorwimpey.co.uk and make an appointment via the online booking system.

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Book your plane to Ukraine.(Features) - The Mirror (London, England)

THOMSON Sport has kicked off its sale of day-trip packages to the Euro 2012 final in Kiev.

It's the only licensed tour operator for the UEFA tournament this summer and deals start at pounds 1,695pp.

Packages include flights, a category two match ticket, transfers and one night with parking at the 4-star Sofitel Gatwick the night before the July 1 match to make getting the early morning flight easier.

For thos support En stages, Th has day group at For those who want to support England in the group stages, Thomson Sport also has day trips to all three group matches, starting at pounds 664pp.

www.thomsonsport.com, 0845 121 2018

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It's a plane! It's a rocket! No, it's a US muscle-car - The Scotsman

THEY were overpowered, under-tyred, had dreadful brakes and whenused in anger could emit more greenhouse gases than Longannet powerstation on a winter's evening, but the mighty muscle-cars born in theUnited States exactly half a century ago created some of the moststylish and flamboyant motoring icons of all time.

And, were it not for the untimely interruption of one particularreader during Sotheby's auction of Lord Sorn's private car collectiona few years ago, I would have owned the most outrageous of them all -the *Plymouth Superbird Road Runner.

It was, perhaps, fitting that the Superbird should be the greatestof all time, because it was the parent company, Chrysler, whichinvented the muscle-car concept when, after developing the hemi V8and experiencing the beginning of a major design renaissance as thecountry recovered from the Second World War, decided that anextravagant level of power in an outrageous body would be the verything for the emerging drag-racing cult.

So was born the C-300, a car whose styling influences came fromthe F-86 Sabre jet fighter and which, when fitted with a 300bhpversion of the hemi V8, accelerated like one, in the processconveniently giving Chrysler 'bragging rights' over its forthcomingrivals from General Motors with the Corvette and Ford with theThunderbird.

The first cars were built just in time for the Daytona speed weekin 1954, where they took first, second and third in the AmericanStock Car Flying Mile with a recorded terminal speed of 127.58mph.

The following year, Chrysler upped power to 340bhp in what wouldbecome one of the longest and most intense power struggles inautomotive history, with the three big car-makers using everypossible ruse to extract more power, even to the extent, they canadmit now, of lying.

But while the 1955 and 1956 Chrysler models were relativelyspartan, and by US styling standards conservative in their design andfurnishings, all that was to change the following year when thecompany completely redesigned its entire models range and introduced,most famously, the tail fin.

By 1960, these rocket-inspired wings reached their peak, as didengine development with no fewer than 375bhp claimed from the hemi.

The Sixties also heralded the arrival of big-time motor sport inthe US, with the Indy 500 becoming the flagship event (with Chryslermuscle-car as pacemaker), but local drag strips were key to owner/driver participation.

Owners wanted power above all else, and the car-makers were onlytoo happy to oblige.

But to make an even stronger connection between the cars on thetrack and those for sale in the showrooms, another formula was needed- NASCAR - based on souped-up versions of the standard models.

Power outputs plateaued for a couple of years, but in 1962Chrysler came back with the Max Wedge conversion, which offered410bhp for dollars 545 or 420bhp for dollars 612 extra. This at atime, remember, when the favourite British hot car, the Mini CooperS, came with just 75bhp. And while the Cooper S required a straight-cut, close-ratio, four-speed manual gearbox to give of its best, themuscle-car transmission of choice was a three-speed automatic.

As ever in motor sport, the desire to win on the track, however,led to the car-makers virtually hand-building special racing machineswhich were only loosely based on what the customer could buy.

In an attempt to put an end to this, NASCAR decreed that for 1965,500 examples of each race car had to be built with the designatedrace engine and, unable to do this, the car-makers turned most oftheir attention to drag racing, but by the middle of the followingyear demand for muscle-cars was booming, Chrysler wanted back on therace tracks, and the result would lead to the greatest muscle-car ofall.

The Dodge Charger was the king of the muscle-cars as the finalyears of the Sixties ticked by, but, after investigating itsaerodynamics in the wind tunnel, Chrysler came up with theoutrageously streamlined and bewinged Superbird which, it wasclaimed, was good for 200mph plus on the racetrack.

The chiselled nose, which added 18in to the length of an alreadybig car, was a fairly obvious move to cut through the air, but thehuge rear wing was to help it to find clean air and, therefore downforce.

So effective were the aerodynamics that they pushed the car downon to front tyres, a problem solved by cutting holes in the wings andcovering them with reversed air-scoops.

Another reason for the height of the rear wing was, apparently,the need to allow the boot to be opened on road-going versions; butthe two vertical struts needed to hold the wing dramatically improvedthe car's stability by acting like an aircraft's tail fin.

This added stability was definitely a good thing, because intesting, apparently, the cars reached 243mph.

Though offered at a bargain-basement price, the Superbirdstruggled to sell. It was killed off the following year, and soonafter that the 1973/74 oil crisis did the same for the muscle-car.

Investment: No Pain, No Gain - Profile moves up to a higher plane - The Independent (London, England)

WHEN JOHN Webber and David Ellingham moved in on London &Edinburgh Publishing it was an obscure tiddler, seemingly headingfor oblivion. The company had not enjoyed an easy flotation and itsearly life on the stock market was difficult. At one time its shareswere bumping along at a neglected 4.5p.

The Webber/Ellingham combination wasted no time reorganising theoriginal publishing business and used the group's status as a quotedcompany to set out on the acquisition trail. In the past few yearsthe duo has splashed out around pounds 14m - in cash, loan notes andshares - for a handful of businesses. L&E, now rejoicing under themore trendy title of Profile Media Group, has evolved into a mediaand communications force specialising in niche areas such as turningout publications under contract for a diverse range oforganisations.

Last week Profile cut its biggest deal yet, paying pounds 13.6m(in cash, loan notes and shares) for Marketlink MarketingCommunications, a supplier of support services for stores, mailorder and internet sales. And with the giant HSBC investment groupas its stockbroker, Profile is clearly determined to push througheven bigger deals.

I understand it nurses ambitions of achieving a major US takeoverwhich would transform the company. It almost clinched the deal a fewmonths ago. But its shares, 60.75p last year, have not escaped theTMT fallout and it was unable to finish the transaction. The MMCdeal has helped the shares; they have climbed to 38.5p from a low of33.5p. HSBC analyst Michael Morris has put a 70p target price on theshares, the sort of level which, no doubt, would resurrect theshelved US deal. He says: 'We suggest the risk [for Profile] is onthe upside as its strong financials and cash flow characteristicsmake it attractive in today's markets.'

I met David Ellingham in the Eighties when he was a majorinfluence in the transition of what was then one of the stockmarket's oldest shells, the Wolverhampton Steam Laundry, into asuccessful business specialising in school holidays. It went at agenerous price.

John Webber is in entertainment and sports management. He ischairman of CSS Stellar, like Profile, an Aim-traded company and hehas sports management and marketing involvements. CSS shares floatedat 180p in December and are now 247.5p.

The MMC acquisition is earnings-enhancing for Profile. It willnot make much impact on this year's performance, expected by HSBC tobe profits of pounds 5.4m, but next year's figure, originallyforecast at around pounds 7m, is now, I suspect, likely to approachpounds 9m. Such a display would put the shares on only 7.6 timesprospective earnings, a lower rating than other similar publisherssuch as Highbury House.

Of course, the Webber/Ellingham determination to grow Profilecould overtake any rating calculations. I suspect Profile will soonhit the takeover trail again, to become a more rounded media group.It is already deeply involved in sports books and guides, includingthe Good Ski Guide, and has a growing and profitable involvement inproviding services for part- work publishers.

I have decided to add Profile to the no pain, no gain portfolio.It is likely to replace the delinquent Lynx computer group, whichhas almost exhausted my patience.

But S&U, a finance group, produced much better than expectedprofits and increased its dividend. The shares, enlisted at 292.5pin June 1999, are now 383.5p after touching 405p. I alighted on S&Ubecause I felt its shares were unjustly on a much lower rating thanits rivals, and management changes and a more progressive outlookhad been ignored by the market. A new car hire-purchase offshootalso intrigued me.

The Arrival Of New Pilots And Planes - Plane and Pilot

TOP stories

We have to look at this as a wonderful opportunity to get more and more people involved in aviation,' says Experimental Aircraft Association's president Tom Poberezny after the announcement of the FAA's new sport-pilot license and the accompanying category of light-sport aircraft (LSA). The sport-pilot landmark legislation drastically revises the licensing requirements, allowing all sport pilots to train in about half the time that is required for a private pilot's license as well as enabling them to fly in a new class of much less expensive aircraft.

'We're not going to see huge changes beginning on September 1, 2004, [the date the new federal guidelines took effect],' says Poberezny, 'but we'll see incremental growth.' Not only is the number of pilots expected to increase, but also the number of new aircraft entering the LSA category may ultimately prove to be the real news. While most of the traditional certified aircraft manufacturers will be hard-pressed to convert any existing models into LSAs, this isn't the case with some kit and homebuilt aircraft.

According to Poberezny, 'There's a real tremendous interest in the kit and homebuilt companies to transition to certified LSAs.' The new legislation creates a streamlined industry regulation to speed up LSA-eligible aircraft toward certification, drastically reducing the time and expense of typical FAA certification. LSAs could start arriving on the market as soon as early nextyear. For more information, contact the FAA at (202) 267-3437.

Cessna Versus Cirrus

The General Aviation Manufacturers Association (GAMA) has more good news. Its last sales data indicate that the slump is over, and the outlook for the remainder of this year and into 2005 is bright. The latest GAMA data also indicates that the relatively newbie Cirrus outsold Cessna, which has been forever the world's giant in aircraft production, for the second quarter in a row this year in the single-engine category.

Cessna CEO Jack Pelton made reference to the company's second-place seating in a recent press conference at Oshkosh, Wis., stating that certification delays in getting Cessna's Garmin-equipped glass-cockpit-fleet certified and out the door had caused a temporary slowdown in aircraft deliveries. 'Cessna has and will continue to deliver more single-engine aircraft than anyone,' he says. Emphasizing his company's historical domination, Pelton delivered the keys of the 150,000th single-engine Cessna to come from Kansas since the beginning of production of the 172 in 1956 to Sporty's founder Hal Shevers. Given the scale of Cessna's achievements over the years, Cirrus barely shows up on the radar.

But proponents of both the Cirrus SR20s and SR22s argue that the fast, high-tech composites represent the future of single-engine aircraft. Cessna fans, on the other hand, point out their favorite high-winged airplane manufacturer's nearly five-decade track record of producing the most popular singles in the world. Cirrus is currently slightly ahead of its 2004 projection of selling 550 airplanes this fiscal year and has ramped up production to turn out 12 new aircraft a week. Cessna Aircraft expects imminent certification of its glass-paneled Stationair 206 to propelthe company toward its much-anticipated 2004 projection of selling 600 airplanes. Insiders admit the sales race is too close to call. For more info, contact Cessna at (800) 4-CESSNA or Cirrus at (218) 727-2737.

The Staying Power Of Glass

In the meantime, virtually all major aircraft manufacturers continue the shift toward glass panels. Cessna introduced plans for a Garmin-G1000-paneled 172 to debut in 2005. Tiger Aircraft showed off its AG-5B with glass at the EAA AirVenture. Beech announced that its Bonanza and Baron airframes will come standard with Garmin G1000 panels and Garmin's new autopilot, the GFC 700, in mid-2005. Piper is rolling out its Warriors, Archers and Arrows with Avidyne glass cockpits, and Mooney is bringing its Ovation and Bravo GXs to market before the year's end. Diamond is expected to finalize U.S. certification of the DA42 Twin Star this year, also with an all-glass Garmin cockpit.